fbm meaning business

fbm meaning business refers to “Fulfilled by Merchant,” a model in which the seller is responsible for storing inventory, packing, and shipping products directly to customers, as opposed to relying on a platform like Amazon FBA. FBM is often used by businesses that want more control over their fulfillment operations, have unique shipping needs, or sell lower volume items. While it may require more manual effort and infrastructure, FBM can save on fulfillment fees and give sellers greater flexibility in branding and customer communication. Many sellers also use FBM for items with higher margins or seasonal demand. Understanding FBM helps businesses evaluate the right fulfillment model for their operations, especially when comparing it to third-party logistics services. Choosing between FBM and FBA depends on factors like product type, target market, shipping costs, and operational capacity.