fulfillment rate definition

fulfillment rate definition Fulfillment rate definition refers to the percentage of customer orders that are shipped on time and in full. It is a critical metric for e-commerce businesses as it measures how effectively they can meet customer demands. A high fulfillment rate indicates efficient order processing, accurate inventory management, and reliable shipping. Conversely, a low fulfillment rate can signal issues in the supply chain or fulfillment process, leading to customer dissatisfaction, returns, or lost sales.